And what if it really is a timesuck in your case? What do you do then? Stay tuned in my next post, well talk about ways you can yank the plug on a runaway social media habit and grab the reins for more control.

Two recent studies, in ct, reached similar conclusions: employees who are super-users of social media networks are actually more productive than their colleagues.

April 22, 2013 at 9:49 amThis is a great post Annie! There are many small business owners that I talk to that say many of the words you mentioned. The key to social media management is having clear goals and a good plan to execute from. Im looking forward to your next post!

April 22, 2013 at 12:47 pmGreat post. Whenever I begin to feel that its a time suck or if my clients do, I try to remember why Im here. This post describes the why really well!

It isnt true at all.

Ive heard each of these statements, or some variation thereof, on a irly consistent loop from clients and my readers at Pajama Productivity, for the last few years.

But heres the thing: that whole social-media-is-a-timesuck myth, like most myths, does have a kernel of truth at its center. SociDebunking the Social Media Timesuck Myth,al media can be a timesuck and a gaping black hole of a timesuck at that in a few specific situations.

The problem?

If you want to be productive, youve got to get rid of ______________ [insert name of social media platform].

Are my social media activities furthering my overall business goals and my specific goals for social media marketing?

Its such a waste of time!

I never get anything done because of all this social media marketing crap!

Whats more,new york asian escort model we now have evidence to support that somewhat startling conclusion.

If you answered no or I dont know to one or more of these questions, its time to take a step back, get some clarity, and come up with a new plan and guidelines for your social media use.

But if you answer yes to all, then its not a timesuck its just one of the many things we all have to do to take care of and grow our businesses.

Do I have a clear, well-defined, preferably written strategy and policies to guide my use of social media?

Social media is just a timesuck.

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Ask yourself:

Chances are, youve thought these things yourself at some point along the social marketing path.

It seems rational, doesnt it? Social-media-as-a-timesuck it just feels true.

What if youre a social media consultant? Each of these questions is still pertinent simply shift your perspective from your business to your clients business. (But you might want to consider your social marketing for your own business, too, while youre at it!)

During my social media time, am I actively pursuing those goals, Social Media, using that strategy and those policies?