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Children have no control over the world they aSocial Media Explorerre born into. I think this is why any organization that aims to make the lives of those born into poverty or other less than desirable situations always get my attention.

SME Digitals president Nichole Kelly shares the secrets of our clients success in measuring social media and connecting it to the metrics that matter to businesses.

Called the best book out there for the small business owner, Jason Falls and Erik Deckers take you through the seven business drivers of social media to use it strategically.

Nichole Kelly is the President of Social Media ExplorerSME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the right mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

The authors at

How does your business think? Do you sit around a conference room table sharing ideas and the one with the most votes wins? Every business has its own unique culture that is formed based on leadership, employees, and how employees interact. Is your culture helping or hurting your ability to remain relevant in todays changing environment?

Cradles to Crayons provides children from birth to age 12, living in low- income and homeless situations, with the essential items they need to thrive at home, at school and at play. They supply these items free of charge by engaging and connecting communities that have with communities that need.

The Social Media Explorer library includes four useful titles by SME authors to help inform your businesss marketing. Click through to buy the books in hard copy or electronic versions from Amazon.

by Nichole Kelly

A recent study by the Altimeter Group might suggest otherwise, stating that most companies feel they have irly coherent social strategies, but given the advanced nature of the sample i.e. social strategists, large organizations, etc. my sense is that the findings may not represent the experiences of the majority of companies that are using social media.

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Welcome to the latest episode of Explore Marketing Uned, Social Media Explorers official podcast. Explore Marketing Uned is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

Using Pictures To Communicate And Connect With Your Audiences

Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.

Jason Falls and DJ Waldow show you how to break the rules of email marketing and approach email for optimal success establishing your own unique rules.

by Jason Falls and DJ Waldow

Note: I wrote the following for Watch.tv. Its republished here with permission. 

Social Media Explorer is a digital and social marketing strategy house and an information products company. From helping clients build business and measure digital success to offering unique consumer insights through our innovative approach to consumer research to educating audiences at our exclusive events, Social Media Explorer is leading businesses into the social and digital realm.

A Step by Step Guide to Developing and Assessing Social Media ROI

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Theres been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related to a brands blogger outreach program. The brand in question is KFC, and (from what I understand, as I wasnt there) they invited a number of bloggers to an in-person event, with their children, to learn about KFCs new kids meals.

The social marketing space is an awesome collection of people. Ive had the good fortune to get to know many of them in the last few years. Generosity of time and spirit is a common thread. Unfortunately, its not always the case. I spent three years or so helping other people build their businesses, lending time, travel, ideas, promotions,new york asian escort model etc. When I needed help building my business, the true colors showed. Genuine friends emerged. The others were outed, even if they didnt know it.

by Mark Smiciklas

Mark Smiciklas shows you in beautiful color how thinking visually helps drive better connection, comprehension and conversion.

If your business has been on the World Wide Web for more than about 12 minutes, you understand that the most powerful and proven way to attract customers online is through search. Thats so much the case that an entire industry evolved to help businesses optimize for Google, Bing, Yahoo and friends. SEO (Search Engine Optimization) is a powerful driver of Social Mediatraffic. Since the two primary ways to make money online are to increase traffic or increase conversions, well its important.

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Yes, starting your reputation management program by listening is important, but if you dont take the time to understand what youve found and you dont take appropriate and timely action, then listening is pretty much a waste of time.

The All-Business, No-Hype Guide To Social Media Marketing

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by Jason Falls and Erik Deckers

Pretty much the best thing youll do today.

In Part 1 on this topic I wrote about why its so important that businesses of every size and type get on board with online reputation management.  I also discussed the importance of listening to whats being said about your business online and pointed out a few tools that are available to help you do so.

Anchored by years of experience as digital marketing and social media marketing strategists, partners Jason Falls and Nichole Kelly offer business-oriented social and digital marketing strategy and management, educational events and custom training, industry and custom research products, a learning community and question-answer site and a noted industry conference and event series called Explore.

They may not be talked about much, but forums are a driving force in true social media success. Social Media Explorer has experienced the prevalence of forums first hand. When we begin working with a client we create a Conversation Report, which uncovers research on where online conversations are happening around their brand, competitors and industry. More often than not, we find the majority of conversations are happening in forums. In ct, the publicly available Social Media Explorer Conversation Report, Social Media, What Consumers are Saying About Banking showed that 90% of conversations about banking and banking products happen on FORUMS and less than 1% happen on social networks. Its funny. Despite how much forums dominate the share of conversation for brands, rarely, will you find someone talking about their y forum strategy. Thats probably because forums are viewed as old-school and less relevant. Im not scared to admit it. We create some truly stellar forum strategies and they can be immensely powerful in driving relevant conversation with the right target market.

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Ill disclose up front that I dont ever eat at KFC because Im sensitive to MSG and they put it in much of their food. This ct generally puts me in the category of people who think that KFC is unhealthy: if it makes me sick, it must be unhealthy.