Our goal with Spark Camera was to develop an iPhone app that would make it fun and easy to create high-quality, high-impact, sharable videos, Ideos Toy Lab wrote in a statement. Throughout the development process, we took our inspiration from iPhone users. Our observations of their habits and preferences led to several key insights, which we addressed in Spark Cameras final design.

Updated at 3:50 p.m. PTto clarify that this is the first app for adults built by Ideos Toy Lab.

Developed to make video recordings more intuitive and fun, the app lets users edit together various scenes with music and filters.

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Besides coming up with Apples first computer mouse, Ideo is also med for designing the Faraday electronic bike, the standup toothpaste tube, and a better Pringle for Procter & Gamble.

A new project the firm has been working on is an iPhone video app called Spark Camera. While there are already tons of video apps out there -- like Viddy, 8mm, and not to mention social media apps like Snapchat and Instagram that feature video -- Ideos app is a bit different.

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When design firm Ideo creates a gadget or comes up with a concept, its usually pretty interesting --Social Media Ideo ignites storytelling with iPhone video app Spark Camera remember Apples first mouse? Rather than going for the million-dollar cash-in or a banal consumer product, Ideo seems to be more of the creative type.

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Ideos Spark Camera iPhone video app.

These insights include letting users edit together numerous scenes (rather than creating one long sequential video), add music and filters, and handle a intece. Spark Camera was released in Apples App Store on Thursday and costs $1.99.

Yes, like those other apps Social Media, Spark Camera has filters, the ability to add music, and social media integration, but the concept behind shooting, editing, and sharing is distinct. Ideos Toy Lab says that its the first app weve built purposely for adults.

Designed and developed in-house by Ideos Toy Lab, which is a branch of Ideo, the apps software borrows from apps the Toy Lab has built for children, like Balloonimals and Elmos Monster Maker. The idea with Spark Camera is to tell intriguing stories for adults but also make the app fun.

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