Friday, October 18, 2013

The Canadian smartphone maker, which has been struggling in recent months and recently reached a deal to go private, published an open letter to its customers and partners on social media and in 30 newss in nine countries, seeking to reassure them that it still has technology to attract users and that it will continue to exist.

Shara TibkenShara Tibken is a senior writer for CNET focused on Samsung and other consumer tech news. She previously wrote for Dow Jones Newswires and the Wall Street Journal. Shes a native Midwesterner who still prefers pop over soda.

Yes, there is a lot of competition out there, and we know that BlackBerry is not for everyone, the letter said. Thats OK. You have always known that BlackBerry is different, that BlackBerry can set you apart...You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us.

BlackBerry CEO Thorsten Heins shows off the companys new devices, which havent sold as well as hoped.

BlackBerry recently agreed to go private in a $4.7 billion deal led by Faix Financial Holdings. However, BlackBerry founder and former co-CEO Mike Lazaridis is considering another run with his old company,new york asian escorts revealing in a regulatory filing last week that he boosted his stake in BlackBerry to consider an acquisition.

BlackBerrys open letter

The letter comes as BlackBerry ces uncertainty about its future. The company has been rapidly losing market share in smartphones to Apple and Android. It also has seen more competition in its core business market, and its attempt at tablets -- the PlayBook -- floSocial Media BlackBerry to customers You can continue to count on uspped.

Heres the full letter:

BlackBerry on Monday launched a new ad campaign to reassure its jittery customers that its here to stay.

The letter will appear in the s, such as The Washington Post and The Wall Street Journal, on Tuesday, a BlackBerry spokesman told CNET. He said that it will also be posted to the companys Web site and distributed directly to BlackBerrys enterprise customers.

You can continue to count on BlackBerry, the letter said. These are no doubt challenging times for us and we dont underestimate the situation or ignore the challenges. We are the difficult changes necessary to strengthen BlackBerry.

BlackBerry acknowledges in its open letter that it ces some tough changes,Social Media but says it remains committed to helping its customers. It argued that it has a best in class productivity tool in the launch of the BlackBerry 10 operating system and four new devices. BlackBerry also argued that it has best in class security and best in class enterprise mobility management that governments and other organizations rely on.

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The struggling Canadian smartphone maker pens an open letter, saying that it will work through the challenges cing it.

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