Saturday, June 22, 2013

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Social media and content marketing. It can be difficult to know where to start, or even what it all means.

Quite simply, its all just marketing. Its telling your businesss story and relating it to your customers needs, thus creating exposure and demand for your products or services. Its creating relationships and engendering trust with your prospects and customers. Its about helping them make the decision to do business with you.

RT Michele_Butcher: Socialista Fashoinista Today is out! .li/Michele_Butche ▸ Top stories via SocialProseMed -Thx for the inclusion! 4 days ago

Whether you need to set up your social media presence from scratch, require coaching, or simply cant spend the time to handle daily curation and original posting across multiple channels, SocialProse Media offers a full array of marketing and social media management services that meet your marketing needs.

Social marketing isnt simply chatting people up on Facebook. If done well, your online marketing activities are just as likely to bring in customers and leads than traditional forms of marketing. And when your social relatiSocial Media SocialProse Mediaonships enable you to harness the power of advocacy, just watch the returns grow!

The language of social marketing may be different. How it works certainly is. But at the foundation of it all are values human values that are at the core of every business.

Businesses are not publishing enough (quality) content in their marketing efforts - via Harvard Business Review

SocialProse, a global agency, is based in the San Francisco Bay Area.

And the social media and content marketing part of it? Though many other social media agencies like to make it look like rocket science, social media is just the platform where this all happens. Social media is where your customers are,new york asian escort model Social Media and where most businesses need to be. Its taking good, old-shioned word-of-mouth and amplifying it through appropriate web channels. And the content marketing, likewise, is another way of describing what effective marketing has always done: leveraging information to bring customers in closer.

In other words, SocialProse Media uses the fundamentals of good marketing, and applies them to the social platforms where people spend more time than on any other online category.

Let us help you market your business and products using social media and content.

Writing or producing the quantity of strategic content needed to deliver results for your business can be a time-consuming, even overwhelming, task. Youve got a business to run. Leave it to our team of professional writers, designers, photographers and other content experts to do it for you.

At SocialProse, we take the time to really listen to you. We get to know you and your business, and learn about your customers. Only then can we help you identify needs and achievable objectives, and design a custom marketing plan just right for your business and budget. We want your partnership with us to be a success story for your business!

Awareness. The foundation of any kind of commitment to web accessibility is awareness of the issues. Most web developers are not opposed to the concept of the internet accessible to people with disabilities. Most accessibility errors on web sites are the result of lack of awareness, rather than malice or apathy.

There are many ways to make your content easier to understand. Write clearly, use clear fonts, and use headings and lists appropriately.

Similarly, people with motor disabilities who cannot pick up a news or turn its pages can access online newss through their computer, using certain assistive technologies that adapt the computer intece to their own disabilities. Sometimes the adaptations are , such as having the person place a stick in the mouth and use it to type keyboard commands. In other cases, the adaptations are more sophisticated, as in the use of special keyboards or eye-tracking software that allows people to use a computer with nothing more than eye movements. People who are deaf always had the possibility of reading newss on their own, so it may seem that the internet does not offer the same type of emancipation that it does to those who are blind or to those with motor disabilities, but they can read online transcripts of important speeches or view content that has been fully captioned. Many people with cognitive disabilities can also benefit greatly from the structure and flexibility of web content.

You should provide a method that allows users to skip navigation or other elements that repeat on every page. This is usually accomplished by providing a Skip to Content, Skip to Main Content, or Skip Navigation link at the top of the page which jumps to the main content of the page.

As soon as you start asking these types of questions, you begin to see that there are a few potential glitches in the accessibility of the internet to people with disabilities. The internet has the potential to revolutionize disability access to information, but if were not careful, we can place obstacles along the way that destroy that potential and which leave people with disabilities just as discouraged and dependent upon others as before.

Though estimates vary, most studies find that about one fifth (20%) of the population has some kind of disability. Not all of these people have disabilities that make it difficult for them to access the internet, but it is still a significant portion of the population. Businesses would be unwise to purposely exclude 20, 10, or even 5 percent of their potential customers from their web sites. For schools, universities, and government entities it would not only be unwise, but in many cases, it would also break the law.

Most newss now publish their content online in a format that has the potential to be read by screen readers used by the blind. These software programs read electronic text out loud so that blind people can use computers and access any text content through the computer. Suddenly, blind people dont have to rely on other people to read the news to them. They dont have to wait for expensive audio tapes or expensive, bulky Braille printouts. They simply open a web browser and listen as their screen reader reads the news to them, and they do it when they want to and as soon as the content is published.

HTML compliant and accessible pages are more robust and provide better search engine optimization. Cascading Style Sheets (CSS) allow you to separate content from presentation. This provides more flexibility and accessibility of your content.

Each of the major categories of disabilities requires certain types of adaptations in the design of the web content.Web Most of the time, these adaptations benefit nearly everyone, not just people with disabilities. Almost everyone benefits from helpful illustrations, properly-organized content and clear navigation. Similarly, while captions are a necessity for Deaf users, they can be helpful to others, including anyone who views a video without audio.

Ensure accessibility of non-HTML content, including PDF files, Microsoft Word documents, PowerPoint presentations and Adobe Flash content.

Ensure that JavaScript event handlers are device independent (e.g., they do not require the use of a mouse) and make sure that your page does not rely on JavaScript to function.

This introduction should help you understand how people with disabilities use the web, the frustrations they feel when they cannot access the web, and what you can do to make your sites more accessible.

The use of color can enhance comprehension, but do not use color alone to convey information. That information may not be available to a person who is colorblind and will be unavailable to screen reader users.

Sometimes web developers fear that it is more expensive and time-consuming to create accessible web sites than it is to create inaccessible ones. This fear is largely untrue. The benefits of providing access to a larger population almost always outweigh the time required by a knowledgeable developer to implement that accessibility.

Leadership. Understanding the issues is an important first step, but it does not solve the problem, especially in large organizations. If the leadership of an organization does not express commitment to web accessibility, chances are low that the organizations web content will be accessible. Oftentimes, a handful of developers make their own content accessible while the majority dont bother to, since it is not expected of them.

Despite the webs great potential for people with disabilities, this potential is still largely unrealized. For example, some sites can only be navigated using a mouse, and only a very small percentage of video or content has been captioned for the Deaf. What if the internet content is only accessible by using a mouse? What do people do if they cant use a mouse? And what if web developers use graphics instead of text? If screen readers can only read text, how would they read the graphics to people who are blind?

The internet is one of the best things that ever happened to people with disabilities. You may not have thought about it that way,new york asian escort but all you have to do is think back to the days before the internet to see why this is so. For example, before the internet, how did blind people read newss? They mostly didnt. Audiotapes or Braille printouts were expensive - a Braille version of the Sunday New York Times would be too bulky to be practical. At best, they could ask a mily member or friend to read the news to them. This method works, but it makes blind people dependent upon others.

Every link should make sense if the link text is read by itself. Screen reader users may choose to read only the links on a web page. Certain phrases like click here and more must be avoided.

Policies and Procedures. Even when leaders express their commitment to an idea, if the idea is not backed up by policy, the idea tends to get lost among the day-to-day routines. The best approach for a large organization is to create an internal policy that outlines specific standards, procedures, and methods for moIntroduction to Web Accessibilitynitoring compliance.

In addition to all of the other principles listed here, PDF documents and other non-HTML content must be as accessible as possible. If you cannot make it accessible, consider using HTML instead or, at the very least, provide an accessible alternative. PDF documents should also include a series of tags to make it more accessible. A tagged PDF file looks the same, but it is almost always more accessible to a person using a screen reader.

th element). Data cells should be associated with their appropriate headers, it easier for screen reader users to navigate and understand the data table.

This list does not present all accessibility issues, but by addressing these basic principles, you will ensure greater accessibility of your web content to everyone. You can learn more about accessibility by browsing our articles and resources.

label tag. Also make sure the user can submit the form and recover from any errors, such as the ilure to fill in all required fields.

The students in the following video share some of their experiences with the web and accessibility.

Before anyone can make their web site accessible, they must understand accessibility, be committed to ensuring accessibility, learn how to implement accessibility, and understand their legal obligations.

Tables are used online for layout and to organize data. Tables that are used to organize tabular data should have appropriate table headers (the

Gain an appreciation of web accessibility by understanding the user perspective. This 11.5 minute video provides an overview of the difficulties users with disabilities ce on the web and some of the motivations for web accessibility.

The web offers so many opportunities to people with disabilities that are unavailable through any other medium. It offers independence and freedom. However, if a web site is not created with web accessibility in mind, it may exclude a segment of the population that stands to gain the most from the internet. Most people do not intend to exclude people with disabilities. As organizations and designers become aware of and implement accessibility, they will ensure that their content can be accessed by a broader population.

Ensure that every form element (text field, checkbox, dropdown list, etc.) has a label and make sure that label is associated to the correct form element using the

Most people today can hardly conceive of life without the internet. It provides access to news, email, shopping, and entertainment, at any hour of the day or night. Some have argued that no other single invention has been more revolutionary since Gutenbergs printing press in the 1400s. Now, at the click of a mouse, the world can be at your fingertipsthat is, if you can use a mouse... and see the screen... and hear the audioin other words, if you dont have a disability of any kind.

Learning disabilities, distractibility, inability to remember or focus on large amounts of information

A developer can learn the basics of web accessibility in just a few days, but, as with any technical skill, it often takes months to internalize the mind set as well as the techniques. Online resources, such as the WebAIM email discussion list, forums, Web, monthly newsletter, and CD-based accessibility guide provide relevant resources for administrators, webmasters, and developers. There are many professionals that can help your organization ensure high accessibility. WebAIM offers onsite training, consulting &ok and feel of your web site.

Videos and live audio must have captions and a transcript. With archived audio, a transcription may be sufficient.

Alternative text provides a textual alternative to non-text content in web pages. It is especially helpful for people who are blind and rely on a screen reader to have the content of the website read to them.

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Kids these days are cing new problems that can make highly negative impacts on their lives. Single-parent households, violence and bullying in schools, obesity, Social Media, and education disparity have become increasingly problematic over the past few decades. To learn more about these issues, check out the infographic presented by Master-of-Education.

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What a pleasure it NLC Social Mediahas been working with Kirsten. I recently hired her to help me get my business up and running on all the newest social media venues. She is an expert in this area and has allowed me to concentrate on growing my business as she works behind the scenes. Thank you so much Kirsten for your hard work, long hours and expertise. I have no doubt I will grow my business because of you!

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Twitter, LinkedIn, Facebook, YouTube, Pinterest and the hundreds of other networks are an interactive experience for you to promote your business. There are more than 135 million businesses promoting their services now on Facebook. Many of those are also utilizing the power of social media to create an effective online persona at a very low cost.

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Friday, June 21, 2013

Im Vered DeLeeuw, a blogger for hire and a social media consultant. My social media campaigns increase brand awareness and loyalty, improve search engine rankings and drive targeted traffic to my clients websites. Momgrind is my personal blog.

Sometimes, a client asks me, how many Twitter followers can you get us? This question immediately raises a red flag. A very big one. How MANY did you ask? Who cares how many? Instead of getting sucked into this foolish numbers game, why dont you ask me, WHO are the followers you are going after, Social Networking how are you going to get them to follow back, and how are they going to be useful to our business? Now THATS a question I am happy to answer. Or at least try to answer.

The next time you fret about being unpopular, or about having less followers than others you see around you, stop and think for a moment: if you have formed real connections with a handful of people through social networking, you are using this tool correctly. But if you have thousands of followers, who are at best a collection of meaningless ces and broken sentences, and often place an overwhelming demand on your time, you are simply allowing ke networking to seduce you. Theres absolutely no valuValue of Social Networking?e in that,new york asian escorts business or personal.

Read more on the business value of social networking here: Social Network Types, Motivations, and the Future.

Seth Godin recently said, Networking is always important when its real, and its always a useless distraction when its ke. What the Internet has allowed is an enormous amount of ke networking to take place, and its so easy to be seduced by it and its nonsense.

Mr. Godin is correct, of course (he always is, isnt he?) The value of social networking, especially for businesses, is in the opportunity to form real, genuine relationships with people and organizations who are relevant to your business, and who may be r less approachable in real life than they are on the Web.

The value of social networking has nothing to do with how many friends, ns or followers you have. If I see one more Tweet about how I got 3000 new followers overnight, I am going to scream. Who cares about these followers? Why should you care about them, when they obviously dont care about you?

Google Plus is an excellent opportunity to promote your business and brand to new potential customers, as Google Plus is used by more than 500 million users. Google Plus is also directly connected to Google search results, which can potentially bring your site high ranking with the right amount of Google Plus followers, Social Media, likes, and sharing. With our Google Plus Ones service your website will gain many new targeted visitors. Check out our Pricing & Packages.

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