Im Vered DeLeeuw, a blogger for hire and a social media consultant. My social media campaigns increase brand awareness and loyalty, improve search engine rankings and drive targeted traffic to my clients websites. Momgrind is my personal blog.

Sometimes, a client asks me, how many Twitter followers can you get us? This question immediately raises a red flag. A very big one. How MANY did you ask? Who cares how many? Instead of getting sucked into this foolish numbers game, why dont you ask me, WHO are the followers you are going after, Social Networking how are you going to get them to follow back, and how are they going to be useful to our business? Now THATS a question I am happy to answer. Or at least try to answer.

The next time you fret about being unpopular, or about having less followers than others you see around you, stop and think for a moment: if you have formed real connections with a handful of people through social networking, you are using this tool correctly. But if you have thousands of followers, who are at best a collection of meaningless ces and broken sentences, and often place an overwhelming demand on your time, you are simply allowing ke networking to seduce you. Theres absolutely no valuValue of Social Networking?e in that,new york asian escorts business or personal.

Read more on the business value of social networking here: Social Network Types, Motivations, and the Future.

Seth Godin recently said, Networking is always important when its real, and its always a useless distraction when its ke. What the Internet has allowed is an enormous amount of ke networking to take place, and its so easy to be seduced by it and its nonsense.

Mr. Godin is correct, of course (he always is, isnt he?) The value of social networking, especially for businesses, is in the opportunity to form real, genuine relationships with people and organizations who are relevant to your business, and who may be r less approachable in real life than they are on the Web.

The value of social networking has nothing to do with how many friends, ns or followers you have. If I see one more Tweet about how I got 3000 new followers overnight, I am going to scream. Who cares about these followers? Why should you care about them, when they obviously dont care about you?