Saturday, June 29, 2013

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Guest posts are getting old. Make no mistake, we wouldnt be writing a guest post right now if we didnt think it had tremendous value, and we ourselves have written a guide for advanced guest blogging strategy at SEOmoz. But relying too extensively on guest posts is a sign of stagnation and a lack of creativity. Maybe its time to try something different....

You have written a brilliant blog post. You know it is high quality because of the effort you put into iSocial Media Sunt, the links you provides, the sources, the wit and information. It is absolutely perfect, and you hit the publish button with a feeling of accomplishment, pride and excitement. You just cant wait for the world to see your post, and for the comments and...

In 2013, Social Media is mandatory. If you arent on Facebook, Twitter, Social Media, or LinkedIn, you cease to exist, your business will il, you are lling behind. Its very important to build your presence presence. Many people get the wrong idea you dont have to live on a computer and be tethered to your profiles through a mobile...

One of my vorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is ; visitors will often have questions, and the majority of thSocial Mediae time those questions have been asked and answered before. A savvy website will...

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It seems that every online marketing blog is pushing the use of videos to help small businesses connect with their audience. After all, videos increase website engagement, improve conversions and help establish trust with your audience. Despite the data, there arent many references available to help small businesses actually create their own video...

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing lls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether. So why would I oppose everyone and their dog being on social? Because too many are doing it for the wrong reasons; in most cases,  just...

To say video is all the rage these days among inbound marketers would be an understatement. Articles, presentations, and chatter have proliferated in the online marketing ecosystem over the past few years. Camera and audio equipment is widely and pretty cheaply available, and YouTube will host anything for free. There are dozens of free video production...

When I started designing websites in 1998, there were very few tools to promote them and there were no resources available to learn how to use them effectively. You either had to figure out the unique ways to best promote your website through trial and error, or move on after finding out that nothing worked. I reverse engineered methods that other people...

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