Disclosures: Very Jane, quoted, is an agency client of my company, Snapp Conner PR. Snapp Conner has no business relationship with Social Media Examiner nor with Brad Sugars, ActionCOACH chairman and founder, whose LVC formula appeared in his column for Entrepreneur. Author:

About the Data: Of the 3025 marketing participants in the study, 56% primarily target consumers and 44% target businesses. 72% of the respondents are 30-59. Females represented 62% of the survey sample. 57% are in the U.S., with the U.K. (9%) being the next-most heavily represented country.

Thousands of sellers market boutique items on etsy, eBay, or Amazon. However, each seller is in charge of their own promotion in these platforms and are competing with hundreds of sellers with very similar items. For a new or emerging brand to gain access to an efficient marketing avenue that is already established and efficient with no upfront costs would appear for many to be a marketers dream come true.

-Heres the biggeNew Research Social Media Trends For Marketers In 2013 (Daily Deal Sites 80% Down?) - Forbesst shocker, for me: the report says 80% of marketers have no plans to use daily deal sites, such as Groupon or LivingSocial in the near future.

-Marketers who spend more than 40 hours a week on social media are more heavily focused on Pinterest, Google+, Instagram and YouTube than those who spending 6 hours a week or less on social media marketing.

You may recall last years Raymond James survey reported that 32 percent of merchants lost money during online coupon promotions, while another 39 percent said Groupon offers were less effective than their own forms of marketing.

Thanks, Katherine. It may be my theory, but I believe the more localized sites are having better success with daily deals that result in ongoing customers. At least one company recently told me their CityDeals coupons are one of the strategies that currently serves them best. The sites that offer boutique clothing and home decor such as Very Jane are having success as well. I believe it has to do with goods that align well with their ongoing customer base not a hodgepodge of offerings for everyone under the sun. I couldnt agree more with you on your reaction to Groupon. Thanks for your note!

I have to agree with Katherine, this is no surprise. I had signed on to Groupon because someone suggested it, and a few years later I have yet to see one thing I found of value. The idea of a more localized approach actually makes a lot of sense to me. Giving people what they want as opposed to what we hope they want thats mindful.

Reddit and Digg are the top social bookmarking sites that continue to have the most power remaining for marketing and managing traffic en masse. On the flip side, the most surprising finding in the new report is that 80% of marketers surveyed arent planning on using a daily deal site for their marketing efforts this year.Marketers Dream Come True?

Social Media Examiner has just released its annual Social Media Marketing report. It reveals some interesting data about this years social media marketing trends. The entire report is available for download here, but Id like to highlight some of the reports most surprising and significant points. In a survey of 3,025 marketers, the study determined the following:

The decreased plans for daily deals is the finding that, for me, presents the biggest surprise. In my experience (and that of others I have interviewed recently), daily deal sites are highly beneficial to brand marketers and products because of the no cost efficiency the model presents.

Thanks!

For marketers who work for an established brand, daily deal sites may seem like a lose/lose proposition, Social Media, since the most common model splits revenues between the manucturer and the site at a ratio of somewhere around 50/50. When you consider that the deal is generally at least 50% off retail price, the math doesnt seem to leave room for a workable profit. However, the lifetime value of a customer is the piece of the equation many marketers are inclined to ignore. Heres the equation for the LTV (Lifetime Value) of a customer (courtesy of Brad Sugars, Entrepreneur.com):

Cheryl

Regards,

Cheryl,new york asian escort model this is very interesting. Im scinated by the results and intrigued by your observations about daily deals sites.

Thanks, Devin Im also amazed the amount of data available for marketers right now. Makes it much easier for entrepreneurs to be successful, I think.

Daily deal sites such as Groupon do not bring Lifetime customers; they bring the least loyal customers who will dump you for the next daily deal. Thus, I encourage my competitors to promote via daily deal sites at every opportunity.

-Biz-to-Consumer marketers have adopted Facebook at a greater rate than Biz-to-Biz marketers; however, the opposite is true for LinkedIn. Although Facebook is the most important socialSocial Media platform for a strong majority (67%) of B2C marketers, Facebook and LinkedIn are tied among B2B marketers at 29% each.

The newest research says 80% of marketers arent planning to use Daily Deal sites in their upcoming campaigns

-The use of social bookmarking sites has plummeted from 26% of respondents in 2011 to just 10% in 2013. De.licio.us, DIGG, Friendfeed, etc., are rapidly lling in vor where marketers are concerned. (According to ebizMBA, the most popular bookmarking sites are currently Twitter, Pinterest, Reddit and StumbleUpon.)

The author is a Forbes contributor. The opinions expressed are those of the writer.

Cheryl

Regards,

Im not surprised by the drop in Groupon and Daily Deals. Never again! is the comment I hear most from CEOs who didnt acquire lifetime clients or even repeat clients from Groupon deals. This happens with almost any marketing strategy that gets overused its effectiveness diminished. Groupon offers so many deals that its cumbersome to view them all. And why be loyal to one brand you found on Groupon if you can wait a week and find a similar deal for a competing brand?

I am an entrepreneur and communications pundit from Salt Lake City, and I am the founder of Snapp Conner PR. I am also a frequent author and speaker on Business Communication. The opinions I express (especially when tongue in cheek) are entirely my own.

For example, Mike McEwan, owner and CEO of Very Jane (a daily deal site for boutique shion, jewelry and accessories), notes that many of his sellers depend on the marketing they do through his site as their primary source of income. Says McEwan: I have personally seen many small, obscure sellers and brands get their start from a daily deal on our site that went viral.

Our Real-Time Billionaires scoreboard tracks the biggest holdings for 50 of the worlds wealthiest people. See whos up &p>

-Respondents with more than 5 years experience are r more likely to useLinkedIn than the average respondent (92% vs. 70%).

Now the equation looks different. According to Sugars, its the lifetime value of your customers, in the end, that will determine the ultimate success of your company. What are your own online marketing plans for the remainder of 2013? Do you agree with the studys results? I welcome your thoughts.

G. I see a big difference between the daily deal sites like Groupon, which, like you say, bring the least loyal customers who are looking for the coupon of the day, and the deal sites that have a unique and loyal following a certain style of boutique clothing, decor, etc., where the deals are aligned with those customers ongoing interest. Those are the ones I see succeeding right now. I couldnt agree more with the anything goes style of Groupon, etc. Thanks very much for you note!

-67% of marketers plan to increase their Twitter activities. This is a significant majority, but is down slightly from 69% last year and 73% in 2011. Younger marketers are much more likely to use photo sharing sites such as Instagram than their older counterparts.

Some of the data is not surprising. The use of bookmarking sites and forums has never emerged as a mainstream tactic for marketing pros. In ct, as reported by fellow contributor David K. Williams, the most popular forums and bookmarking sites are most heavily skewed towards entertainment and funny pictures, current research maintains.

Tom

(Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for a Typical Customer)

I have never understood the theory of giving your newest customers the best deal while loyal returning customers are taken for granted. Reward those returning customers and those who advocate for you instead of attracting the price shoppers.

Lifetime Value of a Customer

Forbes writers have the ability to call out member comments they find particularly interesting. Called-out comments are highlighted across the Forbes network. Youll be notified if your comment is called out.

-Forums (24% in 2011; 16% this year) and geo-location services such as Foursquare (17% in 2011; 11% this year) are also in decline.

Cheryl:

So this all ties in with the cts which I love.