B2B marketers often use statistics for their social media presentations. Whether these are educational decks for internal or external audiences, or slides to prove the need for an investment in social media, Social Media, this is a very limited use for all the statistics that are available online. Why not use these stats to understand more about [...]

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Kipp Bodnar, Publisher

, b2b social media marketing, Lead Generation, social media objectives, statistics

Wed, Apr 10, 2013

Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. No matter how exciting your products and services are, this kind of marketing is boring. And it is not going to [...]

Most of our B2B clients have staked a claim on Google+, but they dont invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Recent studies indicate that, while many companies were asleep [...]

Most people learn how to use Linkedin by building a network of professional connections. Some even take the time to post updates to their activity feed. But if you havent noticed yet, not a lot of people hang out in the activity stream on Linkedin. The lions share of real engagement happens in Linkedin [...]

Tue, Mar 19, 2013

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Fri, Jan 25, 2013

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Fri, Feb 15, 2013

, b2b social media spending, b2b social media statistics, budget, statistics,new york asian escort stats

Mon, Feb 25, 2013

In a recent study, CEBs Marketing Leadership Council and Google found that 57% of the buying process is complete before a B2B buyer ever contacts a salesperson. And their results showed an even higher number, 70%, in some instances. The researchers used their interviews with more than 1500 decision makers and influencers in a recent [...]

, internal social network, Marketing, social media customer service, social media lead generation

Wed, May 1, 2013

JSocial Media B2Beffrey L. Cohen, Managing Editor

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One of the challenges for any B2B company that adopts social media is to benchmark their success against other B2B companies. Statistics, like those collected below, are one way to spot trends in overall activity and spending. When you look at all the stats below in aggregate, you see that B2B companies are spending more [...]

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Mon, Jun 3, 2013

Many B2B companies approach social media the same way they approach other parts of their business. With silos. No matter the size of the company, there are separations that reduce efficiency and cause confusion both within and outside the company. Even social media starts in a silo, usually in the marketing or pr department. And [...]

As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. While most companies are focused on building out their own social channels, listening to their buyers, engaging with their buyers and [...]

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Everything in business starts with planning. B2B social media is no different. Even as companies mature and incorporate (or infiltrate, depending on your point of view) social media into other parts of their business besides marketing, the planning stages are key. Below are some posts that resonated with followers this past week that are all [...]

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Thu, Feb 21, 2013

Thu, Feb 28, 2013

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B2B Marketers are always comparing their company social media efforts to other B2B companies. What are other companies trying to achieve? What is working? What are their biggest challenges? In a recent survey Ascend2 asked 687 business leaders, marketing executives and practitioners from around the world just those questions. And good for us they separated [...]