Wikipedia® is a registered trademark of the Wikimedia Social MediaFoundation, Inc., a non-profit organization.

Historically employees of corporations accessed public social media sites such as Twitter and Facebook for personal use. Today, however, an increasing number of corporations have adopted the use of social media in the workplace and have seen an increase in the use of social networking and micro blogging sites such as Twitter and LinkedIn. Some corporations have implemented formal policies and invested in social business software and services such as Jive Engage or Yammer.

This was evident during Super Bowl XLVII between the BalSocial Media Corporate social mediatimore Ravens and San Francisco 49ers when power was lost at the Mercedes-Benz Superdome leaving players and ns in the dark. Oreo Cookie took to Twitter and tweeted Power Out? No Problem. The tweet was accompanied with an image of a lone Oreo cookie illuminated by light against a black background that read You Can Still Dunk In The Dark.

In a recent study conducted by Harvard Business Review Analytic Services 2,100 companies were polled on their use of and practices around social media. Two-thirds of the companies polled confirmed they currently use social media or plan to do so in the foreseeable future. Of the 2,100 companies who took part in the study, 42% believe the use of social media is integral to their overall company goals and strategies.

Text is available under the ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.

More Companies are recognizing an increased number of benefits derived from the use of social media in marketing and advertising,new york asian escort model internal and external corporate communications, and overall brand awareness. The belief is the benefits outweigh the potential risks of bad press, customer complaints, and brand bashing.

Oreo capitalized on what people were talking about, sparked a buzz, and generated brand awareness through its use of corporate social media.

In his book Socialnomics: How Social Media Transforms the Way We Live and Do Business, American author Erik Qualman reveals good companies search technologies like Twitter to see what people are talking about, Social Media, but savvy companies take it one step further and act on it.