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About Kenshoo Social

Kenshoo Social 2.0 offers new and improved functionality, including an ad creation wizard to quickly create and launch Facebook ad campaigns at scale, flexible campaign structures, A/B testing, and flexible targeting across demographic and device, among others. New customizable dashboards provide social marketers the freedom of rich data views, the ability to bulk edit ads and campaigns through quick inline and mass-editing tools, and and intuitive campaign cloning. Additional solutions within the Kenshoo Social suite include Facebook Exchange management and the industrys only closed-loop system for integration, measurement, and attribution of paid, earned, and owned media.

Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than in annual client sales revPR Newswire_ Social Mediaenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, Social Media, iREP, , Resolution Media, Sears, Starcom MediaVest Group,new york asian escorts Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit for more information.

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Kenshoo ( the global leader in premium digital marketing technology, today unveiled version 2.0 of its breakthrough suite of social marketing solutions, Kenshoo Social. With recent data showing that brands using Kenshoo Social achieve tremendous increases in click-through rate (CTR) while reducing cost-per-click (CPC), the release of Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management. Additionally, Kenshoo Social delivers powerful optimization tools that generate strong return on ad spend (ROAS) from paid social media while directing holistic budget decisions through tracking and attributing revenue per post (RPP) from owned social media.

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Kenshoo 2012 Global Online Retail Holiday Shopping Report: Online Retailers Grew Revenue from Paid Search 36 Percent

Breakthrough technology delivers advanced tools for marketers to create integrated social media campaigns and drive measurable results

Kenshoo Study Reveals U.K. Retailers Spent 27% More on Paid Search in Christmas Season with Nearly One-Third of all Clicks from Mobile

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The mechanics of Facebook and other social networks make it challenging to communicate effectively with large numbers of people at scale and measure the impact of brand messaging; Kenshoo Social 2.0 directly addresses these issues through flexible campaign creation and cross-channel attribution supported by real-time data, said Sivan Metzger, general manager of Kenshoo Social. Kenshoo Social 2.0 was built from the ground up with the social marketer in mind to activate and illuminate the value of social media across a wide range of owned and paid brand interactions. Bottom line, Kenshoo Social helps brands drive better results from end-to-end social media programs.

To benchmark client performance in advance of its new product release, Kenshoo Social analyzed all campaigns that had been active on the platform for a period of 12 months. Aggregate results showed tremendous lifts in key metrics including a 186 percent increase in overall CTR and 77 percent decrease in average CPC. Furthermore, Kenshoo Social delivered in ROAS for the subset of these brands, agencies, and developers tracking revenue through the platform in . This figure is based on revenue from direct online sales conversions following clicks on social media ads served via Kenshoo Social. Finally, the Kenshoo Social attribution engine measured RPP as high as during November and . This reflects the total online sales revenue driven by an owned social media post that was amplified via paid advertising using Kenshoo Social.

The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.

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Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.Facebook is a registered trademark of Facebook, Inc.

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About Kenshoo

The time savings our team has achieved by automating the heavy-lifting of creating campaigns and building test permutations within Kenshoo Social has opened up more time for us to invest in our social media program strategy, said , vice president atDigital Net Agency. With the Kenshoo Social 2.0 enhanced workflow, well be able to launch, test and scale new ads and campaigns even ster.

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Please visit KenshooSocial.com/Performance for more data and insights on Kenshoo Social client performance.