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Facebooks mobile business also brought in a larger share of the companys overall advertising revenue. It made up 23 percent of ad revenue, up from 14 percent of ad revenue in the third quarter.

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The mobile ad revenue gains are significant given that Facebook started 2012 without any mobile ads at all, executives said during the call. Advertisers can now place ads in users news feeds on both the mobile and Web versions of the site.

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However, Web, the company is still in the early stages of leveraging its mobile growth, executives said.

Today, there is no argument that Facebook is a mobile company, CEO Mark Zuckerberg said during a conference call with financial analysts.

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Total monthly active users were 1.06 billion, up 25 percent from the year-earlier quarter.

However, Facebook will not make a phone, Zuckerberg said. Instead it will continue to focus on enhancing the user experience across all types of devices. Even if the company were to sell 10 million phones, that would only represent 1 percent of users, which makes no sense, Zuckerberg said.

Total annual revenue increased 37 percent to $5.09 billion.

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Building new mobile experiences will be a focus in 2013, the company said, although executives on the call declined to offer details on any specific features the company would be rolling out. In December, Facebook launched its Poke messaging app for iOS and the Nearby business search tool for iOS and Android.

Moreover, the way that users are changing their behavior on Facebook -- such as with a larger variety of media and photographs, driven partly by the success of Instagram -- will make it easier for advertisers to blend into the news feed with ads,new york escort Zuckerberg said.

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Facebook posted net income of $64 million for the quarter, representing a profit for the first time since the company went public last May. It reported a net loss of $59 million during 2012s third quarter. However, the fourth-quarter profit was down more than 78 percent from the $302 million that Facebook earned a year earlier, before it was publicly listed.

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How aware are small businesses aFacebook revenue jumps 40 percent in Q4 as mobile overtakes Web usebout cyber threats that impact them? Do they consider the right type of defense against hackers? Find out...

f.fn.jqueryh(f))c=a.createElement(script);c.type=text/javascript;c.src=http://ajax.googleapis.com/ajax/libs/jquery/+g+/jquery.min.js;c.onload=c.onreadystatechange=function()if(!b&c).remove();a.documentElement.childNodes[0].appendChild(c))(window,document,1.3.2,function($,L)var%20content_script%20=%20$().attr(src, name=&obile daily active users also exceeded daily active users on the Web for the first time during the quarter, Facebook announced.

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Workers today use up to four mobile devices daily--yet companies are struggling to integrate mobile devices into their business models. Learn how Cisco...

At the same time, the news feed is becoming a more popular destination for ads. Sixty-five percent of advertisers are now placing ads in the news feed, compared with 50 percent at the end of the third quarter, Chief Operating Officer Sheryl Sandberg said. Ads in the news feed drive eight times as many sales as ads placed in the vertical rail area to the right of it, she said.

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Facebooks total advertising revenue was $1.33 billion, representing 84 percent of the companys total sales.

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