Its not just , though. As social media has grown, Social Media so have companies interests in spreading the word through such mediums as Facebook or Twitter. For example, after Mercedes-Benz ad featuring Upton, viewers are invited to go to Facebook or Mercedes-Benzs website to see more.

In an age when social media and are king, its only logical that companies would turn to them leading up to the Super Bowl this year.

The days of waiting for a Super Bowl ad to air on television appear to almost be extinct. Super Bowl ads have become more like full-scale productions these days, complete with previews.

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Mercedes-Benz features supermodel Kate Upton washing its new , which has already generated an astounding 5.3 million hits as of 2 a.m. ET on Tuesday.

was at it again this year, showing off its new commercial for the 2013 Volkswagen Beetle. The video had about 146,000 views as of 2 a.m. ET on Tuesday.

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, for example,new york asian escort model has made a habit out of airing its Super Bowl commercial before the Big Game. In 2011, the car manucturer featured The Force ad on . It has since become the most-shared ad of all time.

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Its no wonder why companies are going this route. According to , via the .com report, Super Bowl ads shown before the Big Game generate 600 percent more views.

Some companies have opted to show a teaser of their ads before the Super Bowl, generating early views while building anticipation at the same time. Audi has been irly successful at this. In 2011, about 2 million people viewed Audis teaser, according to USA Today. In 2012, that number jumped to 4 million.

In recent years, companies have been sharing Super Bowl ads in advance. According to , via .com, 34 ads made there way before the Super Bowl last year, compared to about half a dozen in 2011.