With the smartphone and tablet markets seeing their numbers increase dramatically during 2012, it shouldnt come as much of a surprise to learn more people are using mobile devices to stay connected to Facebook.

That dramatic increase in mobile visits paid some impressive dividends for the advertising revenue, as Facebooks app was responsible for 23 percent of the total, which was up from 14 percent in Q3.

Overall, the ad revenue for Facebook hit $1.33 billion (UK844 million, AUD$1.28 billion) during Q4, which was a 41 percent increase over 2011, and accounted for 84 percent of the total revenue.

Though the monthly users on mobile were barely able to reach half of the webs total, the 680 million mobile users were still a 57 percent increase when compared to last December.

For the first time in the companys history, the number of mobile daily active users surpassed the number of users checking Facebook on the web.

Facebooks fourth quarter financial statement revealed some intriguing new statistics for the social network.

Considering in September only 126 million people used Facebook on mobile devices, Web, and on average, 618 million people used the website daily in December,new york asian escorts you can see why the network is so happy with the mobile growth.

For its part, there were still 1.06 billion monthly active users on the web, which was a 25 percent increase year-over-year.

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In 2012, we connected over a billion people and became a mobile company, said Mark Zuckerberg, Facebook founder and CEO in the statement.

We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.

In October, Zuckerberg promised Facebook would monetise better per amount of time spent on mobile than desktop.

It looks like that decision is already working to great benefit, and should continue to do so into 2013.