Concentrate less on food, more on drama, said Hurst. Either stage events like this or leverage them in the form of products. Make T-shirts that say, I Survived Amys Kitchen Nightmare!

When ced with a bad PR situation and a deluge of Internet-savvy people just waiting for the next ux pas, threatening to call the police and calling the literal wrath of God (no, really) down on 75,000 customers is the wrong attitude. [See also: Scientists Turn Corn Husks Into Dinner]

After the episode aired on May 10, angry commenters swarmed Amys Facebook page, left almost 1,000 negative reviews on Yelp and started entire Reddit threads to lambaste Samy and Amy Bouzaglo, the husband-and-wife team that runs the restaurant.

Either way, both Hurst and Barry reckon that Amys days are numbered.

Be really transparent, Barry advised. Admit your mistake. Say its an aggravating situation. Say you are moving forward, be specific about the steps to right your wrongs instead of continually telling [your audience] that youll pursue legal action.

Obviously our Facebook, YELP, Twitter and Website have been hacked, they wrote. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post those horrible things.

After that, the company will likely end up like the bistros salmon burger that Ramsay so despised: in the trash. Social Media

The tragedy of Amys Baking Company beyond stealing a teenage girls tips, passing off store-bought food as its own, spurning helpful critiques from a world-mous chef, assaulting paying customers and generally acting like reprehensible human beings, that is is that it wasted an enormous social media opportunity.

Before Kitchen Nightmares aired, Amys had a few dozen mixed reviews on Yelp and a few hundred likes on its Facebook page not bad, but nothing to write home about, either. As of May 16, the page has accrued just shy of 75,000 ns, and that number continues to climb.

Hours after the broadcast, the Bouzaglos began receiving bile via social media. Three days later,new york escort the situation reached a full boil.

It appeared in a recent episode of Gordon Ramsays Kitchen Nightmares, a reality show on Fox where the internationally renowned Scottish chef tries to improve troubled restaurants.

Basic etiquette for social media is roughly the same as basic etiquette for real life: Speak in complete sentences, exercise common sense when talking about racy topics and dont accuse the entire world of being liars, thieves and criminals in pronity-laden shouts. This is advice that Amys iled to heed.

Amys Baking Company, an upscale bistro in Scottsdale, Ariz., learned a thing or two about social media etiquette the hard way this week.

If you are ever in a similar situation, this is probably not how you should react.

Theres a point where theres no hope, said Hurst. Your business is done.

Amys Facebook page declares that it plans a grand reopening on May 21, complete with a press conference to clear up supposed misconceptions about the restaurant. Now that it has the worlds attention, Amys also has a chance to save itself.

I would defuse the situation, said David Barry, director of Internet marketing at TechMediaNetwork. Say, what can we do to keep your business? Give $10 off, get customers into the restaurant.

This is the exact opposite of good PR strategy, Travis Hurst, social media specialist for TechMediaNetwork, our parent company, told TechNewsDaily. [Posting negative messages] is not even remotely illegal.

Rather than take this criticism in stride, the owners appear to have lashed out, calling the commenters crazy, nobodies and sluts and those were among the more printable words. Samy Bouzaglo also threatened legal action against anyone who badmouthed his business, including commenters on Facebook, Reddit, Yelp and independent blogs.

The most important thing a business can do in the wake of widespread online criticism is to resSocial Media How Amypond calmly and outline steps to rectify the problem.

A few days later, the Bouzaglos claimed their comments were the results of hacks, though few believed their denials.

Ramsay attempted to help the restaurants two prickly owners, but he eventually left in frustration after they deflected every one of his criticisms, stole tips from their waitress and showed considerable contempt for their customers.

Alternatively, accept the negativity and channel it into an over-the-top satire.