Others were saucier, and appropriately so.

Over the last few years, most media companies have taken on social media editors, lots of them young-ish, lots of them digital natives. (Some neither, of course!) Many of their jobs are construed as helping newsrooms do social media best: working with writers, working with official social media accounts, those kind of things. Some of them are more like lone Internet addicts. At the more straight news outfits, most of them play it pretty straight. Some of them misplace their resources: for instance, there was a big vogue for media organizations moving onto Tumblr. And then everyone found out that, while it was nice to have a stand-alone Tumblr publication, that it literally didnt do a single thing for a news organization. Didnt bring traffic, didnt bring non-Tumblr attention: they operate in a black hole, essentially. If you like reblogs of your gifs, great! But this was a thing news orgs had been sold on. At lots of media organizations, decision-makers dont know where to start with social media. And lots dont know where their social media editors should stop and start in their work.

Craig Kanalley (ckanal) April 19, 2013

And then there was Matthew Keys, Deputy Social Media Editor at Reuters, once considered a wunderkind of new media. His livestream today of any word, rumor, idea, anything: just absurd!

If you know either of the Boston suspects and want to talk please DM me.manhunt

Thats a minutes worth of Tweets. The sheer amount of useless, misleading and random noise put out by this account is unreal.

Over the last 24 hours, weve seen a lot of different approaches. For instance, Liz Heron and Rubina Fillion were busy keeping the WSJ Twitter irly dry and rumor-free. There was a 15-hour silence from Daniel Victor at the Times. Eric Carvin likewise is busy at the AP, working.

OK everybody, Social Media, big time out. Have to shower. Well pick this back up in 10 minutes. Thanks for your participation and understanding.

Katie Rogers (katierogers) April 19, 2013

Hey everybody, listen up: I gotta go take a time out,new york asian escorts and then Ill come back here and post some more comments. Have to use the bathroom. Ate a lot of Mexican food last night. Nuff said. Thanks for undIs Your Social Media Editor Destroying Your News Organization Todayerstanding.

The important thing, I think, is toas soon as you know something that you sent out is incorrect, you correct the record. And its OK, I think, to make mistakes in these circumstances. Youeveryone will make mistakes, and its kind of almost impossible to avoid them.

FALSE REPORT : Just in: Suspect 2 on the ground at gunpoint.

Brian Ries (moneyries) April 19, 2013

Appreciate the update, can you please also include a number in curly brackets to indicate how credible you believe that information to be

Even so, he was doing a better job than most of the people on TV. Except, you know, they were distributing half-baked semi-information to millions, instead of dozens.

And all around them, other real news organizations were retweeting or sharing inaccurate information.

Cease your angsty thinkpieces. The FBI believes in the power of the crowd. How they nabbed Whitey Bulger: sfgate.com/business/bloom

There was a good bit of self-referential whatnots. That makes sense, kind of: social media is sometimes where you put the kind of things youd say out loud in a newsroom.

perhaps if I was in a real newsroom with access to my work email, instead of shut out a month ago, I wouldnt be working out of a bedroom

RT wgrz: Police source:2 Russian nationals pulled over in Niagara Falls; 4 suspicious backpacks in the car, robot &hey were way more informSocial Mediaed but also a LOT more cautious. Sounds obvious but it really made me think a lot about how I consume news in general.

And then theres the more aggressive sort of social media editor, like the inmous Ant DeRosa at Reutersor the Daily Beasts Brian Ries, who just pummeled Twitter relentlessly.

Mike Hayes (michaelhayes) April 19, 2013

I usually keep an eye on clarajeffery in a crisisgood eye, level head, good sense of humor, always up late. Social media editors should take a page from her book and try to help people find legit primary sources and offer perspective when they can. Take a breath and use your critical culties. Jesus.

Matthew Keys (TheMatthewKeys) April 19, 2013

Slates social media editor, Jeremy Stahl.

Megyn Kelly (megynkelly) April 19, 2013

Btw for those just joining us in AM, this is what last 12 hours have been like ask moneyries buzzfeedandrew antderosa

Why? He has 4430 followers. What does anyone gain? It looks like work, maybe, but its not. (Is it? Maybe it is!)