Great article....questilon....I have a small side business, and am new to Social Media (I just signed up for Google Places). Could you recommed regarding material, and other things to get started (at this point, I am very interested in free things that can be done, as opposed to Adwords, etc.)
James Debono is co-founder of Big Thinking Online, the leading online marketing agency, which helps businesses globally switch on their local marketplace. You can find out more about James at his self titled blog, which is designed to give entrepreneurs and small business owners practical advice on how to leverage the ever growing potential of the internet to drive business growth and ...
Hi Kristi,
James
Social media is about building relationships, having conversations and most of all sharing.
Kristi
Thanks for the comment,
Click here to read 9 Small Business Marketing Tips That Wont break the bank!
James
Google Places is a good place start. Excuse the pun. Especially if you are looking to capitalise on a local market.
See complete profile
Facebook, Twitter, LinkedIn have high Page Rank. This means that in terms of the search engines like Google and Bing that they carry authority and therefore get good rank in search results. Having a well optimized social media profile on Facebook or LinkedIn can help you command search result places for your brand name or search terms related to your business, providing more ways for clients to get in contact with you.
James
When many different people on social media refer to your content, your website, your articles ,or your video it means that those individual people find your content useful, entertaining, informative or all of the above. When this happens the search engines pay attention and in return use this as a ctor to provide
Hi Charlie,
James
Your sphere of influence is the people in and around your brand that you interact with. There will always be key people of influence in your niche so spend some time getting to know them, watch and learn how they engage their audience and then start engaging with them. When you manage to develop a relationship with these key people of influence it impacts on your sphere of influence, people will see it and this too will help build your credibility online.
Thanks for the comment,
Its a great artiSocial Mediacle and I cant understand why youll still find lots of businesses reticent to get involved (small businessess especially). Most often its because they dont understand it and still have a perception that it is the domain of youngsters and idol chatter.
It is great to know that you found the article ntastic.
Yes, Social Media, when leveraging social media for business purposes one has to realise that every single piece of information, status update, blog post or article is available for the world to see and is available for the world to share.
Thanks,
Social media is an open book. If someone likes you then great, everyone can see it. If someone doesnt like you and mentions something negative about your brand or experience then this too is available to the community.
This infographic was originally created early May 2012, so its now over a year old. Is the data still accurate?
In conclusion, using social media for business today is as important as learning how to use 15 years ago. We need to embrace social media; the possibilities it brings and the challenges it presents in order to remain profitable and, most importantly, relevant in an ever increasing social world.
If your brand can really embrace the nature of social media, through providing great content and engaging and interacting with your audience in a manner that leads to building a great community that people want to be involved with, then your brand will get a great boost.
The whole concept of the internet is a web. If you think of a web there are many layers or paths to a single point. The more paths,new york asian escort called links, to this single point the more authoritive, or stronger the point becomes.
HI James,
Great article! I actually shared this with my readers because I thought it was ntastic. You will find a link to your article from my blog.
Companies are paying a lot of money to advertise and grow their brands in social media. That suggests that using social media for business is working. If you arent already, then you should be.
Populate your Place Page with as much current, relevant and keyword rich content; including images and video as you can
With regards to social media; getting access to social media and creating a profile is certainly free however dont underestimate the investment of time it will take to develop relationships and build an engaged community.
Word of mouth marketing has and will be vital to businesses both offline and online for years to come.
Social media is a great avenue for all business, big, small or non profits to reach out to their customer base and help grow brand awareness online.
Of course these numbers are for Facebook only and dont include any of the other social media sites which have hundreds of millions more of users. What would it mean to your business if you had 8 new customers? That is less than one millionth of the percentage of users on Facebook. Yes, there are certain pitlls you need to ignore when using
Many
Your industry or niche is represented on Facebook and Twitter. It is. If you dont believe me go to Google and do a search for: Your niche + Facebook and see what comes up.
James
.
No problem, I am glad it is valuable and I hope it helps educate your clients.
Hi Dr Leisa,
What better way to interact with new potential clients than via people who have already experienced what your brand has to offer? When your social media presence starts to generate conversation and reactions such as; likes, shares, tweets, pins or whatever else it maybe then you get their approval. This social recommendation is visible to that persons individual following and acts as a great gateway for their friends or mily to get to know more about your brand.
Business is has and always will be about people and relationships.
Thanks for the great article!
I hope it helps.
Think of Facebook as a shopping mall, where people are living a virtual social life, being present in this mall is one of the smartest moves you can make for your small business.
You are right it is much much different from the old days of running ads.
I Hope this helps!
We had more than 425 million monthly active users who used Facebook mobile products in December 2011.
Thanks for taking the time to leave a comment.
Thx James! This makes it easier to understand why were engaging with our patients. As you said, its not an option. Much different than the old days of just running an ad!
Hi James,
Statistics
The old saying goes that, numbers dont lie so here are the official statistics from Facebook about usuage.
I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...
Conversations act like a magnet; when one starts people prick up their ears and take notice. This can have a knock on effect where more and more people jump into the conversation. This could help to get your content and brand spread wid13 Reasons Why Using Social Media for Business is Non-Negotiable!e and r.
Social media for business is non negotiable. Yes! And the why is easy. At its core, social media is all about communication. How can any business thrive today without a communication platform for its customers? James, all your points are spot-on, relevant and very critical to any company wanting to advance in a competitive marketplace. Thanks for the great post! Loraine Antrim
Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own ther did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...
Excellent compilation of persuasions - thanks for doing it for me to share with my clients!
Source:
Many businesses ce the same questions time and time again when it comes to customer service. Use your social media outlets to answer those questions. By doing it this way you can highlight to your community that you are available but also get other people within the community to provide answers and support to new members who have perhaps experienced the same issues themselves.
Copying and pasting marketing lingo into social media just doesnt work. You have less space to do it and the environment is completely different. Social media gives your business the opportunity to reach out and actually connect with your audience. No Stuffy corporate policies. Real one to one relationships.
The users of your brand or experience are the best people to learn from when it comes to things better. By invoking questions about the usability of your experience you will get an understanding as to what clients are looking for. You will also be able to gauge how to improve things in the future. success is truly about listening as opposed to marketing!
Consumers are more and more savvy about who and where they purchase products from and people will take the time to research online before a purchase. By having a social media presence that is both engaging and engaged it helps reassure clients that your business is reputable and can be trusted.
Great points and to be ir I am having greater success convincing my clients to use social media in their marketing and they are having great results
James, great post. I think this is espcially true for small businesses and non-profits. These are the types of businesses who dont have the big bucks to pay for a billboard or a TV spot but they can certainly benefit from social media if they know what they should be doing like aiding in customer service and opening up conversations as you pointed out. Its important to know WHY they should be online and you made 13 great points!
James
Is there ever a time when having a social media presence is an option? I believe the answer is no, in this day and age as a business you cant afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable.
You can not control what people like and share but what you can control is the ct that every piece of content that you produce leaves a positive impression for you and your brand.
That brough a smile to my ce and thanks for sharing with your audience.
Hi Loraine,
Everybody wants to expose their brand to a larger audience. The more targeted people who are aware of your brand, the greater the chance you have of turning those into leads, paying clients and brand advocates.
Please note: Your first comment as a registered user will be held for moderation up to 24 hours (usually less). For more information about comments on our site, please read our FAQ and terms of use.
Thank you,
Emarketer also said that almost 40% of small businesses that sell on Facebook say it is their soles sales channel.
Social media has meant that more and more people are online. Thus businesses need to have a presence in order to be involved in the conversation and continue fostering lasting business relationships.
Very awesome strategies! I was wondering, from an online and less social aspect, is it still as important to build personal portfolios online to showcase personal work? I have my own website through my startup agency with some information and most of my work is linked to LinkedIn.My question is, ...
In 2011 Emarketer estimated that Facebooks revenue from advertising was $3.8 billion and that could be $5.2 billion in 2012.
Charlie T.
Thanks for leaving a comment,
No comments:
Post a Comment