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Organiser: Pacific Conferences

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To equip media relations professionals with winning approaches to effective media engagement and communications Pacific Conferences is organising a 2-day conference dubbed as Media Relations: Integrating Traditional & New Media to be on 22-23 July 2013 at the Sheraton Towers Singapore and on 25-26 July 2013 at the Regal Hongkong Hotel during which case studies and s on online media relations effective corporate communications content creation media pitching crisis and issues management and more will be shared.

Pacific Conferences ( specialisesin organisingbusiness conferencesaimed at providing interactive insightful information and analysis about issues cing businesses in Asia-Pacific. Catered to middle and upper level executives its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge.

Contact Person: Ms Leah tigbak

About Pacific Conferences

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SINGAPORE May 7 2013 /PRNewswire/ --The fragmentation of the media environment has placed greater demanDS on media relations professionals. In todays digital landscape skills that were traditionally used in media relations no longer seem to suffice. Mr Mark Laudi Managing Director Hong Bao Media pointed out that the old rules of media engagement no longer apply. Firstly because new media channels require new skill sets and secondly traditional media channels are changing too. Corporate communications has to navigate this difficult terrain while meeting the needs of internal stakeholders. The only way to do so is to seamlessly integrate new and mainstream media and not treat them as two separate entities.

The key lies in the best of both online and offline media platforms to translate brand messages into effective corporate communications. Companies without proper planning tend to use one single piece of press release across many different media channels. This dilutes the attention of journali and results in unsuessful media pitches.

Experts sharing include Ali Bullock from WWF Stuart Pallister from NUS Business School Jeannie Ong from StarHub Emily Rauhala from Time Asia Mariko Sanchanta from The Wall Street Journal & Dow Jones Newswires and Alvin Lim owner of the Alvinology blog among many others.

Adds Mr Arun Mahtani Chief Content Officer Asia Pacific Edelman Social media traditional media search and owned media are more closely connected than ever before.

Tel: +65-6592-7353

Attachment: Full Programme

Full programme can also be found at:

Journalists themselves have also echoed the same thoughts. Newsmakers can do journalists a vour by not oSocial Media Pacific Conferences Run Its 11th Media Relations Conference in Singapore and Hong Kongverwhelming them with material indiscriminately but find ways to reach out to them in ways that do matter. says Ms Lau Joon-Nie Assistant Director Newsplex Asia & Lecturer Nanyang TechnologicalUniversity. In order to overcome this problem media relations professionals need to cut through the clutter and find the perfect combination of new and traditional media that will encourage journalists to pick their story.

Media Relations: Integrating Traditional & New Media22-23 July 2013 Sheraton TowersSingapore25-26 July 2013 Regal Hongkong Hotel Hong Kong

Participants will learn from the case-studies of WWF NUS BusinesSSChool MediaCorp StarHub among others on how to seamlessly integrate traditional and new media to enhance vourable coverage and rise to the challenges of todays environment.

Traditional & New Media Integration: Maximising Communications Potential with Eective Media Engagement Strategies