Thursday, August 22, 2013

Bachelor, who discovered Vine in May through Furlan, has made a science out of studying what people respond to on Vine. The result: 1.6 million followers and more gigs. At the end of the day, ns are ns, and ns equal money, he said.

Though Furlans antics may sound obnoxious, her 2.2 million followers on Vine cant get enough. Nor can established comedians like Jimmy Kimmel or Chelsea Handler, who have featured Furlans short comedic masterpieces on their programs. Now its not uncommon for Furlans Vine videos to rack up tens of thousands of likes and shares, dubbed revines, in a matter of hours.

Vine, the Twitter-owned mobile app where 6-second clips loop, has provided Furlan and a smattering of young adults, aspiring actors, and YouTube stars with a new video platform where they can demonstrate their quirky creativity and attract instant celebrity.

The classically trained actor from Ohio only started using Vine in June. He teased early followers with a promise to produce Vines as Obama once he hit 20,000 followers. The ploy worked. Crosson, now with more than 650,000 followers on Vine, said he added about half a million followers between July 11 and August 11.

Now playing in Vines Explore tab: Channels. The categories help creators get their 6-second clips in front of more viewers.

Given the fickle nature of young people, and how st apps can rise and ll -- remember Viddy and SocialCam? -- its of course too early to declare Vine a winner. No Hollywood producer or major music label has plucked a Vine user and turned the video celeb into a true superstar, as happened with, say, Justin Bieber on YouTube.

The app is also only as good as its top creators, some of whom, like Furlan, say theyll lose interest if Vine, like Instagram, lets users import previously recorded video. Vines unique appeal is tied to the challenge of creating something entertaining solely by shooting inside the app and not having access to special effects, save for those manuctured through ingenuity.

To increase his following, Crosson often teams up with Bachelor, Furlan, and other top Vine personalities. The collab-and-cameo tactic is one they picked up from YouTube, Crosson and Bachelor said.

Twitter wont talk about the video apps burgeoning audience. But a person miliar with Vines operations confirmed what Ive long suspected: A July 3 update to the Vine iOS application, combined with a similar Android release a week later, changed everything.

All of the top Viners and I have become friends because we came up together on Vine, Furlan said. We reached out to one another on Twitter, got together, and made some 6-second video collabs.

Crosson, who goes by Alphacat online, is known for his YouTube video impersonations of Barack Obama and makes his living creating Web content, a career he owes to the success of his YouTube channel.

Kids have told Solis that they didnt pay attention to Vine at first, but after it got bigger, they liked the idea of outdoing each other.

I really do think the Vine star is going to be the next big thing, he said.

Simple though the features may seem,new york escort Social Networking when Vine added channels to the Explore tab and introduced the revine, the application was fitted with the right mix of materials to turn creators into stars and make 6-second clips viral hits.

Hollywood and (Re)Vine

Brittany-Jayne Furlan will do just about anything to make people laugh. Shell hijack strangers shopping carts, party balloons, and cocktails; read a bedtime story to a person asleep at a bus stop; or try to force-hold someones hand -- all while a smartphone camera records the stunts.

Mainstream with Millennials

As with so many new social tools, Vine is cool with the younger set. Vine is mainstream amongst Millennials, said Brian Solis, an analyst who studies digital preferences among young people for Altimeter Group. Gen Z, those born between the mid 1990s and mid 2000s, is also all over Vine, he said.

Jennifer Van GroveJennifer Van Grove covers the social beat for CNET. She loves Boo the dog, CrossFit, and eating vegan. Her jokes are often in poor taste, but her articles are not.

And being Vine mous is already a thing, at least in me-focused Los Angeles. Furlan, for one, says she gets spotted daily thanks to her Vines. Ive even been hanging out with friends who are lead characters on network TV shows and people come up to me and recognize me from Vine and have no idea who my friends are, she said.

Brittany Furlan is the queen of Vine, the 6-second video app where Hollywood hopefuls are attracting millions of ns.

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For Bachelor, a comedy sketch artist who goes by KingBach, Vine could mean the difference between landing an acting gig and losing it to a bigger name. Whenever you walk into any...agency, any network, they want to know what your following is, because theyll pick a Kevin Hart over me any day, Bachelor said.

Vines 15 seconds

Like the Hollywood hopefuls accruing hundreds of thousands of followers each day, Vine is having a moment. For proof, look no further than Vine star Nicholas Megalis, who has a following of more than 2.3 million ns. In about a month, Megalis Gummy Money video has amassed 1.5 million likes, 295,000 revines, and 130,000 comments.

YouTubers Andrew Bachelor and Iman Crosson have migrated to Vine and have established, in a matter of a weeks, larger followings than they have on YouTube.

The loopy video app is providing young adults, aspiring actors, and YouTube stars with a new place to showcase their quirky creativity -- and stars are emerging.

Launched in late January, the application was initially a moderate hit with creatives, techies, and brands. By early June, Vine had amassed 13 million registered users, and that month it became the most downloaded nongame app in Apples App store. Next to Instagrams 130 million active users, Vines audieVine mous Twitters quirky app unleashes a new wave of video starsnce sounds teeny. But its growing at a rapid clip, and in just the past month its become the app for a crop of emerging video stars and millions of hooked ns.

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