You can see the miliar quadrant approach immediately, as well as the central focus on objectives and measures.  The x-axis delineates the two important balanced perspectives of a scorecard, internal and external.

Ive done many strategic reviews and planning initiatives for clients over the years, and many times used the Kaplan-Norton Balanced Scorecard approach to implementing performance measurement.  Its been around so long that it has gained very wide adoption as a key tool, and even for those who cannot adopt a complete measurement framework (its a lot of work), they at least understand the concepts and language.

on September 15th, 2011 at 6:13 amThis is absolutely outstanding. Thank you so much for writing the article..

Social Health seeks to understand how the organization is perceived where no formal relationship exists, and what information can be determined (think Social Network Analysis) that may be important to the organization.

And monitoring tools today do not significantly (if at all) assist the interpretation of this data into understanding the achievement (or not) of measurable objectives, which is how organizations run.   Monitoring tools dont talk C-level.

on January 28th, 2010 at 7:06 pm[...] Social Media ROI Using Balanced Scorecard Principles SocialMedia404 view page cached It may just be me, but Ive seen another spike in activity lately about measurement, and the value, of Social Media initiatives.  While many are still saying [...]

on March 9th Social Media, 2010 at 8:32 pm[...] promised in a previous post on this topic, here is the next layer of the Social Media Scorecard I talked about in San Diego last [...]

Ive been invited to speak with members of the San Diego Software Industry Council next month, where Ill be presenting the latest addition to our OASIS Social Media Best Practices: The Social Media Scorecard.

It may just be me,new york escort but Ive seen another spike in activity lately about measurement, and the value, of Social Media initiatives.  While many are still saying you cant really measure the ROi, that does nothing to inform and influence organizations looking to invest anything in Social Media.

And the debate is not whether Social Media can be of value, the question remains to be how much value?  A hint of not being able to measure is enough to stop most organizations from pursuing Social Media immediately.

Heres a peek.

Capital tracks the real resources (financial, human) an organization invests to establish and maintain the community.

Community Vitality seeks to understand the mood and sentiment of the online relationships an organization nurtures with their community members.

Each quadrant is seeking to determine an understanding in an area of focus.  Counter clockwise from the upper right quadrant:

I think the answer is looking to trusted methods to understand new information.

Where does this data come from? How do you collect, interpret, understand it?  Thats largely a customization effort, but for examples, youll either have to attend the session next month, or wait until I return and post it here.

Integration examines the people, process, and programs in the organization and where/how Social Media is affecting the inside.

So, were developing a framework with clients that represents informationalized data in a miliar Social Media ROI Using Balanced Scorecard Principles SocialMedia404grid to organizations: the Balanced Scorecard.  Just as this approach can cascade into customized departmental scorecards in the organization, were using a custom scorecard developed for Social Media:

There are many successful and widely used monitoring tools available to collect a ton of infoSocial Mediarmation, but they do not provide understanding.  The monitoring tools of today are a throwback to the several times Ive been asked by clients to help them reduce mountains of monthly departmental status reports into something meaningful for senior management.  Too much data to sift through.

Have you designed and/or implemented a comprehensive Social Media measurement system?  Wed love to hear about your approach.

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