Im curious to know if you would group any specific industries under one or more categories. It would be interesting to see if there is a direct trend thats relevant.

Hi Rita! Thanks for your comment. This chart was meant just to show the categories of social media and a few examples of the tools. It is impossible to include all the tools for each category since there are hundreds and thousands. But yes you are right, as mentioned in my post above there is cross between categories.

Mirna, I noticed you tweeted the link to this post again today. I like the categories you have for social media, but the opening of the blog post, along with a tweetup chat I participated in this morning reminded me of something Ive been meaning to blog about. I find too many businesses, especially small businesses, get into social media because its there and free and not because it is going to meet any goal or objective for them. It probably could, but they dont think that through so they have no strategy in mind, thus they dont succeed in their social media efforts.

Kris

Jacqueline,

Hello Robert,

Hey, Mirna thanks for the efforts. This is great. May I use it in an informal overview of Social Media that Im giving in April? Itd be a concise, Social Media, easy-to-use general view of all there is to offer in this growing field.

Amazing diagram, shows tons of great research.

Yes given how st the industry is changing, it is impossible to come up with something too comprehensive. This was really mean to give people a very broad picture and make them aware that social media is not about Twitter and Facebook. Very good point about Eventful. Thank you for your insights.

Thanks everyone! I hope you found it helpful! Jim, the trademark is a good idea and something to think about

FWIW, I was reminded of a post a few years ago by Robert Scoble on the social media starfish, which has a similar look and feel, but a smaller number of categories, and, as it was posted over three years ago, some of the examples are different.

Mirna,

It boggles the mind to think of all the platforms that are available..is there were some way to analyze by topic which one has the most users focused on that topic searching for widget A, then results in percentages on how many people talk about or look for widget A on each social network though each network would have to open up their data as twitter has to google

Thank you Mirna for your this ntastic diagram. It is important people truly understand that social media is not just Facebook and Twitter.

Terry

PS 63:7

Hi Muhammad, I responded to you on LinkedIn. No you should not try to do everything at once. This will cause overwhelm. You have to evaluate what makes the best sense for your business and start with a couple first.

For me, Foursquare is more of a mobile/gaming application, but some may disagree with me. Foursquare considers itself as a cross between FriendFeed, a city-guide, and a game.

That diagram is like monster level good! Thanks. Dont suppose I could use it in my upcoming social media book?

Of course, there is a cross between many of these categories.  For example, I placed Twitter under micro-blogging, but it also belongs under social networking; I placed Facebook under social networking but it is also the largest photo-sharing site.

Here is a link to my post. Id love to hear your response.

Mirna,

Several comments I hope helps:

The chart you have shown here is ntastic. You have classified very well. This will help me to understand about what to cater for different clients. I work in digital marketing and I am online marketing guru also.

Mirna, this is an awesome tool. Thank you for sharing. I will be sharing it with others as well. So many businesses jump into social media without a strategy or defined goals. Then are disappointed when things dont go the way they expect. Then again, if there is no strategy, how can they measure success?

Tags: BloggSocial Mediaing, Business, Facebook, Microblogging, photosharing, rss, Social Media,new york escort Social network, Social web, Twitter, Video Marketing

Thank you for the great diagram. I was recently trying to explain to a customer the magnitude of social media and this chart would have been perfect.

Deb, please go ahead and use itno need to ask I posted it so everyone can share with others!

The most popular social media question is:  Where do I start with social media if I want to use it for my business?  The very first step is to understand the entire social media landscape before jumping on the bandwagon.  This is paramount if you want to succeed with using social media for your business!

Awesome resource Mirna, thanks for the content and reply. I will credit your image if I use your wheel of social fortune here!

Roger

Mirna, lot of great effort put into pulling this together. Thank you for sharing. Wishing you a wonderful week.

This is an amazing and so relevant image. Thank you for posting and letting us know we can use it. Ill definitely be sharing this!

Hi Mirna,

The key to success with social media is to not put your eggs in one basket.  Once you have a clear understanding of the social web, the next step is know how to integrate some or all these categories together so you can leverage and maximize your efforts with social media.

Thanks a lot for sharing this!

Hi Joe,

Hi Mirna:

How a business decid15 Categories of Social Mediaes to use these tools will most likely determine what categories they fit into.

Deb Ward

this is really true social media land scape is very huge. but this is really very good short and sweet part..

Among the similarities in your respective categorizations: microblogs, blogs, personal social networks, videos, photos, audio. One of the categories he included I dont see in your diagram is events (e.g., eventful). One of the categories you include that he omitted which I find particularly interesting, given his proclivities is livecasting (!).

The social web consists of many categories and is not just about social networking.  I have created the below diagram to help you understand the types of social media categories.  The categories you decide to use for your business will depend on your business goals and what you are trying to achieve with social media.

I dont think it is possible for anyone to come up with a comprehensive categorization in a field that is moving so st, but it is helpful to see how people are thinking about it.

Mirna,

Believe me this chart made my work very . Thanks for your hard work.

This is an awesome tool. Social media can be confusing and scary. There are sooo many options. And, knowing which options align with a particular business can be trick, especially if it is constantly changing and hard to predict.

Your presentation was very impressive and I had no idea, being in banking, of the impact of social networking until I attended your discussion.

Please note, in this diagram I am giving a comprehensive look at the categories of social media.  The tools in each category are only an example.  There are literally thousands of tools out there that would ll into each category and would not be possible to fit into a single diagram.  Please feel free to add tools that you think belong under specific categories in the comment section below.

Thank you for sharing this model.

Dr. Clark

Ken Vernon

Thanks for shairng Image is really useful.But should we start all the social networks at once or try them one bu one or in groups?waiting for your reply Mirna

Phillip

When Yelp first launched, it was more like a directory to find local businesses, so it did belong under local search and it still does to some degree; however, I think it also has evolved into a social network as well since it is built around the entire notion of community. I have also heard some experts refer to it as an aggregator since it is a collection of reviews in one place, but I dont know if I completely agree with that opinion.

have already been following your blog for three days. really like what you posted. btw i am conducting a research concerning this issue. do you happen to know other sites or forums that I can get more info? many thanks.

Great diagram and good to see it again. Saw it first time at your NAWBO presentation last week. Good categorizations. Youre talented.

Youre the first person of whom Im aware that has pulled it all together to depict in one diagram the massively interconnectedand growingSocial Web. It may be almost as complicated as a Space Shuttle diagram, but it reflects what is going on in Cyberspace. You should trademark it

Hi Mirna

Hello Deborah,

I try to educate businesses to think in terms of Could social media help my business achieve our goals or objectives? For most companies, the answer is yes, but sometimes, it is a no. Rare, but still a no; maybe due to other business ctors or resource issues, etc.

LUV Ritas comment Wheel of Social Fortune

Please let me know if this helps you.

Very nice work showing the multiple channels of social media.

Thanks again for the great comments everyone! This diagram is my baby and think it is a great reminder that social media encompasses so many categories that we should not be neglected in our business. I hope you all will refer back to it as you put your social media strategies together

If I get the credit, of course you can you use it . What is your social media book about?

Its amazing how effective a graphic like this can be to convey how to start to develop strategies for an interconnected social media campaign.

Looking forward to your newsletter

I will definitely refer to this diagram especially to explain to my clients how social media marketing works!

I would add Scribd to publishing where you have slideshare and I would (tentatively?) say Facebook can now be shown under gaming as well. Social Media gaming is huge, as witnessed by the packed sessions at the Game Developer Conference in SF this past week. I might also put Unity3D under Virtual Worlds

Great diagram I would love to refer to this article in my blogging just to let you know I am getting a Threat Blocked message from my AVG software when opening your blog.

That is a great question! As mentioned in my post, there will be tools that fit into different categories. Yelp/Foursquare are definitely in that category.

Thanks for re-blogging Yan! Hi Catherine! No, you would not put any specific industry or industries under one categoryevery company has different objectives and what they choose should be based on those objectives. It should not be on-size-fits all approach with social media, and being a copy cat does not result in success. It is important to be innovative and creative!

Thanks for sharing this and your invaluable tips and advice.

That has been the problem. Failing to have a plan is planning to il. May blame social media being a waste of time, but the true time waster is lack of planning. I am glad you liked the diagram, and thanks for sharing.

Social Media is a notoriously difficult area to define, much less categorize. I applaud your efforts to make distinctions that may help others make more sense of a rapidly expanding realm.