The combination of social media and offline events

Avoid troubles

Huge customer base

To prevent the problems, companies need to prepare a regular monitoring and reaction plan, plus a professional team working on the PR crisis. Preparedness ensures security.

To catch the attention from your targets as much as possible, you have to pay close attention to what peoples attention goes. Those changes can come in many forms: breaking news, ordinary peoples stories, big events, etc. And then you need to see check if its necessary to take actions. For example, as cellphone netizens outnumbered computer netizens last year, youll need to study social media marketing on cellphone and put efforts to do that if its suitable for your brand to keep up with the trend.

80 Great Tips for Top Weibo Marketing marketing to China[...] the most popular social media marketing tool for companies? The answer is obviously Sina Weibo. The reason is almost all the companies can [...]

Important to consumers decision

CNNIC also shows the trend that the traditional media is losing its credibility while social media is winning more trust from Chinese netizens. One of their report shows that 48% people would trust SNS more than TV.

Four years ago when (Chinese twitter) launched, theres a saying goes Consult Baidu on domestic afirs; consult Google on foreign afirs. Everything changed after the booming of Social Media in China. People go to micro-blogging to check whats popular today and what are their friends are doing; to review sites before decision for purchase; to some special forums to talk with people of the same interest.

Social media has fundamentally changed the way of Chinese peoples life as well as the mode of marketing.

Follow the positioning

On social media in China, the praises or complaints from somebody in real life have great impact on people who dont even know them. And thats also the lure for companies to start their in China.

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Social media is the best tool to increase the brand awareness vastly in a short time at a low cost. After targets knowing your brand form social media, Social Media, you can take offline events to attract them and turn them into customers. You can also do the contrary way, offline promotion events first, and then follows the social media marketing.

No matter what positioning of your brand is made, its very important to keep it. Once you change the positioning, most of the work done before will be wasted. Some companies always change their positioning because of the criticism from the consumers. Whats puzzling is that sometimesSocial Media they will continue buying your products while keep complaining. Taking Luis Vutton as an example, the criticism on their positioning as high luxury foreign brand never stopped, but they never change their brand positioning. And the result is their sales to Chinese people boost their business even during the financial crisis.

Please feel be free to comment share what we writte !

If you have any questions or plan about social media in China. Dont hesitate to contact me for more information or advice: marketingtochina[at]gmail.com

The impact of Social media on business also reflect on the consumers decision process, CIC report shows that social media is the most influential ctor for cellphone, consumer electronics, cosmetics, and baby care products consumers.

Marketing to China would like to explain Chinese Cusiness and Marketing to the rest of the world. Please feel be free to comment and share our article ! We can provide

Then all the communication plan and strategy will be made according to the positioning. For example, SNS where Chinese people use for jokes and adults content is suitable for Durex, but not for Pepsi. And the tone and content of the communication also need to be uniformed. A funny and salacious tone on social media is what Durex needs while Pepsi will prefer their content dynamic and shionable.

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To summarize the change with one sentence is that people search and trust information from social media.

Study also shows that China SNS users are more friendly to company information than others.

Click to see the PR crisis case on McDonalds

Philip passionated about Marketing and Web, I like to share with my foreign friends my knowledge. I am a citizen of the world and my dream is to dicover the world. I really appreciate people who interact with my article,new york asian escort model exchange different point of view.

Powerful Social Median My thoughts on Weibo Promotion Yucca.Yin[...] success of social median promotion  low-paid in high-gain.  Here is a good article about China Social Median Marketing, if you are interested in learning [...]

As different companies have different positioning, everybody has his own standards and rules in social media marketing. The general rules here are:

Marketing China the blog hopes be helpfull for you, we provide informations, analyses, advices about everything about marketing in China.

Philip

Before start social media marketing, a clear and consistent strategy for positioning is very important. Dont dream that your consumers in China can link your brand witChina Social Media Marketingh more than two characters. Take a look at all the successful brands in China social media; you will see all of them are stick to their own specific positioning with one character. For example, Durex appears as a funny friend always full of spicy jokes; Pepsi always communicates in a dynamic and shion way.

Cosmetics E-commerce Expert Jumei . Jumei is claimed to be the biggest online mall for real brand cosmetics with time-limit...

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Posted by: Philip Tags: Chinese social media, social media China Posted date: February 20, 2013 4 Comments

China is the worlds most populous country, with a population of over 1.3 billion, covering 9.6 million square kilometres is becoming a big Market for most of the western companies. Chinese consummer have more and more money and like foreign Brands...

An inseparable part of successful social media marketing is to collect all the important record such as visitors, comments, shares, feedbacks and make analysis on the those data. The purpose is to get a better idea about what kind of people like to read? What do they like? Do other media like the content? All this information is very helpful to the next campaign.

Social media in China is so changeable that the way, the topic, the users, even the regulations you know today can be fundamentally changed overnight. For example, it takes Sina Weibo 4 years to get 300 million users while it only costs 2 years to get this target. Who knows how long the next one will take?

According to the data from CNNIC, there are over 274 million social media users in China. ( there are many reports give much bigger number than that, but their numbers are usually the number of account registered. The number here shows how many people have used Chinese social media in the past 6 months)

Responsive to sudden changes

Friendly to companies

holidaymakers MaldivesI would like to get my hotel Market in Chinese social media. Please help

Social media make st and massive spread of information possible, and it also allows the spread of rumor. Brands need to pay attention to that because its the most harmful thing to your brand on social media.

1 Be generous : we publish information to share and exchange with others people 2 Be Passionnated : we are passionnated about Marketing in China and share with you. 3 Be Connected: Connected with information and also with people

Passionnated about marketing the Autors translate the best of chinese internet, give to you the trends and share their analyse about chinese Market.

Source: Sina Weibo, DCCI, CIC, CNNIC